Fundraising through Social Networks (Twitter)

12 10 2009

This is not the normal topic of post found here. Typically, I write about photo journeys and music with a couple of random thoughts here and there. Today, the topic may be a little off the mark but still important.

There are two really interesting fund raising things in front of me happening through Twitter.

@tweetsforboobs : pretty much exactly as it says.  ReTweet that their message ( Tweet for boobs and pledge $1 for breast cancer research! I just did. #tweetsforboobs Please RT) and exactly that happens.  They keep track of who Tweeted that message and they will get back to you with how much you pledged and where to send the money.

Tweetsforboobs came out of an incubator think tank here in Phoenix (Gangplank) – here is their quick bio: An ambitious attempt by a couple nobodies to harness twitter for a good cause: raising $ for Breast Cancer Research. SAVE THE BOOBIES.

For more on the analytics on this campaign go to:

Simple… Harnessing Twitter for a good cause – food for thought. 

Here’s another one.  Does everyone know @Drew? Drew Olanoff – the guy who blames everything on his cancer. (excerpt copied from his website:)

On May 20th, 2009, Drew Olanoff was diagnosed with cancer.
Ever since that day, Drew has blamed everything on his cancer. Losing his keys, misplacing his wallet, Twitter being slow, the Phillies losing, etc.Why? Because you have to beat up on Cancer to win… and you can help out.Blame Drew’s Cancer for anything you want by tweeting with the hashtag #BlameDrewsCancer and it’ll come here. When Drew beats Cancer we hope to have sponsors that will donate a dollar for every participant to our partner, LIVESTRONG.

Awesome and cool but how can this raise even more money? By getting other people involved. My guess is that Drew was an early adopter of Twitter. He signed up and got @ his first name.  What’s that worth?

It could potentially be worth $1,000,000 – Drew Carey (@drewfromtv) thinks so.  If he can obtain 1,000,000 followers on Twitter by the end of the year – he will pledge a cool mil to Livestrong in exchange for the @drew username.

(Here’s a link to @drew & @drewfromtv on CNN)

These are two creative ways the power of social networks are being used for good causes.  My next fundraising post through social media will talk about how my company leveraged SM platform by spreading the word and tying it together with ROI



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